Pay-per-click (PPC) advertising is an oft misunderstood thing. Not only can PPC help drive highly focused, high-converting traffic to your site, it can be used as a testbed to better target and optimize your organic search engine optimization efforts.
Covered in this class:
- The Google AdWords interface: what it looks like, how to set up an account.
- Quality Score and how it impacts costs
- Best Practices for Ad Creation
- Best Practices for Keyword Selection
- Monitoring and Optimizing your Campaigns
- A Discussion of Landing Pages and Best Practices