Kelley Koehler

You don’t want to do a huge redesign of your blog. You just want to change some small stuff. A color here, a font size there. Maybe add some nice headers on your sidebar, or rearrange the items in your footer. With some basic knowledge of CSS, you can accomplish those things quickly and easily [...]

Having lots of traffic to your sites is great – but how does that translate to closed business? And what do you do if you don’t have any traffic yet? This class covers a 10 step conversion funnel that leads you through the entire sales lifecycle: from being found online to closed business and referrals.

Pay-per-click (PPC) advertising is an oft misunderstood thing. Not only can PPC help drive highly focused, high-converting traffic to your site, it can be used as a testbed to better target and optimize your organic search engine optimization efforts. Covered in this class: The Google AdWords interface: what it looks like, how to set up [...]

An introduction to social media. If you’re terrified of Facebook, can’t tweet to save your life, and have no idea what this blogging thing is all about, we’ll talk about it all – how to join, what it all means, and what kind of things to post that will increase your sphere of influence and [...]

Google’s Website Optimizer. Awesome for high traffic sites. Kinda sucky for low traffic sites. The website optimizer is a tool to help you easily run tests on your site, especially A/B kinds of tests. I’ll walk you through the concepts, the configuration, and what kind of tests you can run to improve your site results.

i do love analytics. but what good are they if you don’t walk away from them without actionable data? i’ll write this topic a better description someday, but for now, it is an overview of basic analytics: what they are, what they mean, and how to take action on what you see.