the things i know well and where i've discussed them
things i teach
Google AdWords – How Not To Waste Money
Pay-per-click (PPC) advertising is an oft misunderstood thing. Not only can PPC help drive highly focused, high-converting traffic to your site, it can be used as a testbed to better target and optimize your organic search engine optimization efforts.
Covered in this class:
The Google AdWords interface: what it looks like, how to set up an [...]
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Website Optimizer – Testing and Optimzing your Site
website optimizer. good for high traffic sites. kinda sucky for low ones. this is a work in progress…
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Understanding Your Site Analytics
i do love analytics. but what good are they if you don’t walk away from them without actionable data? i’ll write this topic a better description someday, but for now, it is an overview of basic analytics: what they are, what they mean, and how to take action on what you see.