i make things better. i amuse myself in the meantime.

fun with google analytics

08.18.10 Posted in on my mind by

Two cool things some folks don’t know about You can have Google Analytics email you when you have odd patterns in your analytics You can create advanced segments to look at specific groups of site visitors.   First.  Creating custom email alerts. Ever had a day when your traffic went crazy?  Someone linked to you [...]


Google AdWords – How Not To Waste Money

12.11.09 Posted in things i teach by

Pay-per-click (PPC) advertising is an oft misunderstood thing. Not only can PPC help drive highly focused, high-converting traffic to your site, it can be used as a testbed to better target and optimize your organic search engine optimization efforts. Covered in this class: The Google AdWords interface: what it looks like, how to set up [...]


Website Optimizer – Testing and Optimzing your Site

12.11.09 Posted in things i teach by

Google’s Website Optimizer. Awesome for high traffic sites. Kinda sucky for low traffic sites. The website optimizer is a tool to help you easily run tests on your site, especially A/B kinds of tests. I’ll walk you through the concepts, the configuration, and what kind of tests you can run to improve your site results.


Understanding Your Site Analytics

12.11.09 Posted in things i teach by

i do love analytics. but what good are they if you don’t walk away from them without actionable data? i’ll write this topic a better description someday, but for now, it is an overview of basic analytics: what they are, what they mean, and how to take action on what you see.