i make things better. i amuse myself in the meantime.

Website Optimizer – Testing and Optimzing your Site

12.11.09 Posted in things i teach by

Google’s Website Optimizer. Awesome for high traffic sites. Kinda sucky for low traffic sites. The website optimizer is a tool to help you easily run tests on your site, especially A/B kinds of tests. I’ll walk you through the concepts, the configuration, and what kind of tests you can run to improve your site results.

Understanding Your Site Analytics

12.11.09 Posted in things i teach by

i do love analytics. but what good are they if you don’t walk away from them without actionable data? i’ll write this topic a better description someday, but for now, it is an overview of basic analytics: what they are, what they mean, and how to take action on what you see.

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