i make things better. i amuse myself in the meantime.
I was talking to an agent friend the other day, and she was asking me about her site analytics, wanting to better understand bounce rate and page views and whatnot. Like many in the industry that consider themselves tech-savvy, she has a Google Analytics account for her business site and faithfully checks those numbers – [...]
I’m convinced the answer is always in the data. At least, as far as generating business is concerned. There’s a whole treasure of answers, just sitting there waiting – you just have to have the analysis cycles in place to take advantage of it. Do you know what people are searching for most often in [...]
I keep hearing how mobile is the next big thing. And I don’t disagree. More and more, I do everything I want and/or need from my Blackberry. So when I hear consistent chatter about an ever increasing wave of mobile users, it makes me think: How do I, as a business, prepare for and capitalize [...]
Two cool things some folks don’t know about You can have Google Analytics email you when you have odd patterns in your analytics You can create advanced segments to look at specific groups of site visitors. First. Creating custom email alerts. Ever had a day when your traffic went crazy? Someone linked to you [...]
So I had this idea the other day. Being a data geek, I want to be able to track what does and doesn’t work in my marketing, I want to put as many numbers behind my marketing plan as possible. Take the humble in-home flyer, for instance. They’re usually a showy display of photos of [...]