Two cool things some folks don’t know about You can have Google Analytics email you when you have odd patterns in your analytics You can create advanced segments to look at specific groups of site visitors. First. Creating custom email alerts. Ever had a day when your traffic went crazy? Someone linked to you [...]
I’m tempted to just end this post right here. But let’s dive deeper, just for sport. First of all, I’m probably looking at your contact form because you haven’t published your email addresses in a prominent manner. I hunted around for your email address. I tried hard to find it, and I’m good at finding [...]
I was doing some site consulting for a friend of mine today, helping her get more people to the site and purchasing items – it’s a retail clothing store, a basic WordPress site with an eCommerce plugin. In the online store, she had fastidiously added tags to each item for sale because several people had [...]
So I had this idea the other day. Being a data geek, I want to be able to track what does and doesn’t work in my marketing, I want to put as many numbers behind my marketing plan as possible. Take the humble in-home flyer, for instance. They’re usually a showy display of photos of [...]
I was at a conference last week, participating in a discussion about search engine optimization for real estate agents. The target was to cover basics – an introduction to the concept of being found online. It never matters how basic you attempt to make something – there’s always someone who needs it even simpler (and [...]
An agent emailed me the other day and shared her site with me, frustrated that it didn’t get her any business because – in her mind – it lacked enough information. Her site, in a nutshell: If I were a consumer, a potential client, I’d be gone in a heartbeat too. I’m sure she’s a [...]
i love this post from The Marketing Minute about relentless follow-through. it is the concept of ‘relentless’ that i appreciate. to do something continuously and conscientiously, in a planned and systematic manner. to demonstrate that you care enough to keep trying, to keep doing what you said you’d do, until a proper end point is [...]
I’ve had this kelleykoehler.com site for a while now and never really knew what to do with it. It seems odd to have a site devoted solely to myself. Ah, such vanity. But I do other stuff besides sell homes in Tucson. I know all sorts of things that, well, I just assume everyone else [...]
