i make things better. i amuse myself in the meantime.
I was talking to an agent friend the other day, and she was asking me about her site analytics, wanting to better understand bounce rate and page views and whatnot. Like many in the industry that consider themselves tech-savvy, she has a Google Analytics account for her business site and faithfully checks those numbers – [...]
I’m convinced the answer is always in the data. At least, as far as generating business is concerned. There’s a whole treasure of answers, just sitting there waiting – you just have to have the analysis cycles in place to take advantage of it. Do you know what people are searching for most often in [...]
I’m a little OCD. I’m a little exacting, and precise. I blame it on my background. I’ve got an engineering degree where I was taught to define and measure systems. To improve performance, reduce risk, to evaluate alternatives and measure results. I spent a quarter century in a ballet studio, perfecting the nuances of both [...]
You don’t want to do a huge redesign of your blog. You just want to change some small stuff. A color here, a font size there. Maybe add some nice headers on your sidebar, or rearrange the items in your footer. With some basic knowledge of CSS, you can accomplish those things quickly and easily [...]
Having lots of traffic to your sites is great – but how does that translate to closed business? And what do you do if you don’t have any traffic yet? This class covers a 10 step conversion funnel that leads you through the entire sales lifecycle: from being found online to closed business and referrals.
I keep hearing how mobile is the next big thing. And I don’t disagree. More and more, I do everything I want and/or need from my Blackberry. So when I hear consistent chatter about an ever increasing wave of mobile users, it makes me think: How do I, as a business, prepare for and capitalize [...]
Two cool things some folks don’t know about You can have Google Analytics email you when you have odd patterns in your analytics You can create advanced segments to look at specific groups of site visitors. First. Creating custom email alerts. Ever had a day when your traffic went crazy? Someone linked to you [...]
I’m tempted to just end this post right here. But let’s dive deeper, just for sport. First of all, I’m probably looking at your contact form because you haven’t published your email addresses in a prominent manner. I hunted around for your email address. I tried hard to find it, and I’m good at finding [...]
So I had this idea the other day. Being a data geek, I want to be able to track what does and doesn’t work in my marketing, I want to put as many numbers behind my marketing plan as possible. Take the humble in-home flyer, for instance. They’re usually a showy display of photos of [...]