It’s like male geeks don’t know how to deal with real live women, so they just asume it’s a user interface problem.  Not their fault. They’ll just wait for the next version to come out – something more “user friendly.” Microserfs, Douglas Coupland

Ethan says Type-A personalities have a whole subset of diseases that they, and only they, share, and the transmission vector for these diseases is the DOOR CLOSE button on elevators that only get pushed by impatient, Type-A people.  Ethan pushes these buttons with his elbow, now.  I’m starting to worry  about all of us. Microserfs, [...]

I don’t know why my hands rip so much. But they do, and badly. Experimenting with new methods of hand maintenance, but it’s a slow process of trial and error.

I was talking to an agent friend the other day, and she was asking me about her site analytics, wanting to better understand bounce rate and page views and whatnot.  Like many in the industry that consider themselves tech-savvy, she has a Google Analytics account for her business site and faithfully checks those numbers – [...]

I’m convinced the answer is always in the data.  At least, as far as generating business is concerned. There’s a whole treasure of answers, just sitting there waiting – you just have to have the analysis cycles in place to take advantage of it.  Do you know what people are searching for most often in [...]

I’m a little OCD.  I’m a little exacting, and precise. I blame it on my background. I’ve got an engineering degree where I was taught to define and measure systems.  To improve performance, reduce risk, to evaluate alternatives and measure results.  I spent a quarter century in a ballet studio, perfecting the nuances of both [...]

I keep hearing how mobile is the next big thing.  And I don’t disagree.  More and more, I do everything I want and/or need from my Blackberry.  So when I hear consistent chatter about an ever increasing wave of mobile users, it makes me think: How do I, as a business, prepare for and capitalize [...]

Two cool things some folks don’t know about You can have Google Analytics email you when you have odd patterns in your analytics You can create advanced segments to look at specific groups of site visitors.   First.  Creating custom email alerts. Ever had a day when your traffic went crazy?  Someone linked to you [...]

I’m tempted to just end this post right here. But let’s dive deeper, just for sport. First of all, I’m probably looking at your contact form because you haven’t published your email addresses in a prominent manner.  I hunted around for your email address.  I tried hard to find it, and I’m good at finding [...]

I was doing some site consulting for a friend of mine today, helping her get more people to the site and purchasing items – it’s a retail clothing store, a basic WordPress site with an eCommerce plugin. In the online store, she had fastidiously added tags to each item for sale because several people had [...]

So I had this idea the other day. Being a data geek, I want to be able to track what does and doesn’t work in my marketing, I want to put as many numbers behind my marketing plan as possible. Take the humble in-home flyer, for instance.  They’re usually a showy display of photos of [...]

I was at a conference last week, participating in a discussion about search engine optimization for real estate agents.  The target was to cover basics – an introduction to the concept of being found online.  It never matters how basic you attempt to make something – there’s always someone who needs it even simpler (and [...]